GIRA MUJERES PROJECT (5BY20)
WE HELP COCA COLA TO REACH 5 MILLION ENTREPRENEURS BY 2020
utopic_US is part of the Coca Cola RC project, Women’s Tour (5by20), which aims to empower 5 million female entrepreneurs around the world by 2020. We convened 15 female artisans and entrepreneurs for a co-creation workshop, which resulted in the design of Coca Cola’s 2016 Christmas gifts. We coordinated the production of 14,000 Christmas baubles that were designed in the workshop.
We collaborate in the creation of content for business development courses, which we also run.
The national presentation of the Women’s Tour Project was held in our space in Conde de Casal, Madrid, in November 2016.